Prof. Sebastian Frey Sebastian Frey is the Managing Director in Asia of a German automotive strategy & management consulting firm with technology expertise. Since 2015 Sebastian Frey has supported companies in China in Governmental Affairs activities. Currently, he is writing his doctoral degree, Industrial Policies in China, at Kedge Business School in France. Sebastian Frey has worked in the IT/Automotive industry for over 20 years with touchpoints to IoT, digitalization, UAM, and Industry 4.0. He has been living in China for 12 years, where he learnt the importance of maintaining the integrity and reliability German's are known for with the evolving business acumen in China. Sebastian Frey has been engaged with German multinational companies such as Mercedes and Bosch. Furthermore, he started a Consulting Company in China as a Managing Partner, acquired by ACCENTURE in 2019. In addition to his work, Sebastian Frey also lectures and works with students for (E)MBA Universities.
The students will be taken on a journey of Chinese history and the fast development of China to economic world power. We will compare the actions of foreign countries and how China will accomplish the challenges set for 2025,2035, and 2060. Professor Sebastian Frey will illustrate the Chinese path to Smart City concepts and the integration of Autonomous Driving applications. In addition, the students will learn the methodology design thinking. Design thinking is an excellent methodology to plan and roll out the so-called M/TaaS (mobility/transport as a service). The method is proven in practice and applied by many foreign and Chinese companies in China. This lecture has a proven track record. For example, a Chinese IoT company has invested MRMB in an AGV (automated guided vehicle) for hospital applications. In addition, the professor had participated in the first Autonomous Driving MaaS showcase of VW in Hefei, China.